Description

About the Race
The California Insurance Commissioner oversees one of the largest insurance markets in the world, with the power to shape how coverage is regulated, impacting cost, availability, and quality for millions of Californians. This office affects nearly every part of life and business—from buying a home or car to accessing health care and recovering after disasters. With rising insurance costs and growing difficulties in securing coverage, the role of Insurance Commissioner is more critical than ever. Patrick Wolff, a financial analyst, father, and lifelong Democrat with extensive experience in the insurance industry, is running to bring fairness, transparency, and meaningful reform to the state’s struggling insurance system. He is committed to ensuring coverage that is fair, efficient, and consumer-focused, and his deep expertise, combined with practical business and leadership experience, uniquely qualifies him to lead this critical office.

What You’ll Do
The Patrick Wolff for California Insurance Commissioner campaign is seeking a full-time digital content manager to join our team. This person will be responsible for managing Patrick’s social media channels, creating original content, and exploring new digital trends to reach California voters. This is a unique opportunity for someone with a deep knowledge of the digital landscape and at least a minimal understanding of the insurance industry—or a willingness to take a quick crash course to get up to speed.

The digital content manager will work closely with the core campaign team, media consultants, and Patrick to build out the campaign’s brand and messaging online.

Responsibilities include:

• Work with the candidate and campaign team to create original digital content.
• Manage all aspects of the digital program, from strategy to content creation.
• Maintain a monthly content calendar and develop new ideas to increase campaign visibility across social media channels (mainly Facebook, Instagram, TikTok, and X).
• Monitor key performance metrics, including social media reach and audience engagement, and report progress weekly.
• Explore new opportunities for candidate visibility, including influential YouTube channels, podcasts, and other new media with a wide reach.
• Develop relationships with prominent YouTubers, podcasters, and other digital influencers (especially those with reach in the insurance industry) to book Patrick on their shows.
• Collaborate with the digital advertising team to expand reach on Facebook, Instagram, and YouTube.
• Update the campaign website as needed, including adding photos, videos, and posting press releases.

Requirements

• Proficient at filming and editing videos.
• Proven experience managing social media for a brand, candidate, or other professional accounts.
• Willingness to travel – this role may involve travel with the candidate across California.
• Experience using SproutSocial, Hootsuite, or similar social media management tools is a bonus.
• Experience running digital ad campaigns is a plus, but not required.

Compensation & Hours:

• $6000 – $8000 per month (DOE)
• 40 hours/week

To apply:
Please send a resume, cover letter, links to six social media posts you have created, and 2–3 other relevant work examples to [email protected] with the subject line: Digital Content Manager. Applicants will be reviewed on a rolling basis.